FEBRUARY 2023

Demonstration of free-to-use market research tools

Tricia Labbe Atlantic Corporation

·Making crucial business and production planning decisions based on consumer demand is a proven formula for business success. Atlantic Corporation, a research and development management firm headquartered in Maine, has conducted major studies related to consumer attitudes and preferences about farm-raised seafood. In this webinar, Tricia Labbe presents key findings and insights from three recent studies. Following a brief overview of these studies, Labbe leads a demonstration of how aquaculture companies can use consumer insights and Atlantic’s free data tools to inform their own business and production planning.